Nicopure Labs

Product Development Manager

Job Locations US-FL-Trinity
Posted Date 1 week ago(3/8/2018 3:15 PM)
# of Openings


Who is Nicopure Labs?

Nicopure Labs is the manufacturer for the industry leading HALO & EVO e-Liquid brands. Our vision is to be the thought-leader and the very best in the vaping industry by providing consistent, quality, and great-tasting American-made e-liquids. So how do we get there? By delivering premium value to every consumer, business partner, employee and maintaining the highest standards in all aspects of our business, while promoting tobacco harm reduction. 

What does Nicopure Labs offer?

Growth! Nicopure Labs is investing a tremendous amount of resources throughout our company, none more important than adding the right talent, that want to grow with us. You will help us continue to spearhead this brand new and exciting industry for generations to come.

What are we looking for?

A Product Manager who will report to the VP of Brand Development and work across the highest managerial levels of the company to strategize, research, shape, define and communicate the vision for new products and their value for our consumers. As the primary voice of their consumers, the product manager will take ownership of multiple key new initiatives and shepherd them through all stages of development, from market research and consumer insights through product launch and consumer response.


What else will you be doing?

  • Develops a clear view of market opportunities using personas, customer feedback, business strategies and competitive research to frame our product vision.
  • Defines the product strategy and roadmap for each of our product lines.
  • Manages the product development backlog and identifies development priorities for each release.
  • Acting as the product owner, gathers input from providers, customers, operations, marketing, and other business stakeholders and then synthesize that input into clear and justifiable product requirements and user stories that drive business value.
  • You’re a product strategist who can understand Nicopure’s unique assets, empathize with consumer needs, and challenge the status quo to create a winning product strategy.
  • Study customer and competitor assortments to observe trends, successes, and possible unmet needs.
  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
  • Gather insights to position new product goals to the overarching needs and goals of the company.
  • When insights aren’t readily available, develop methods and tools to attain them with the help of the broader organization.
  • Build and maintain clear documentation on the goals for the product including competitive landscape, consumer needs, target demographics, business model and brand fit.
  • Translate market needs into new product opportunities at a detailed level (from opportunity to product features, to go-to-market plan)
  • Ensure support for the product throughout the company and serve as a centralized resource for new ideas and problems along the way.
  • Help ensure the product is successful before and after launch.


Who is the ideal candidate?

  • 2-5+ years product management experience.
  • Experience managing a product introduction and launch.
  • Physical consumer product experience.
  • Strong strategic thinking and communication skills.
  • Proven product management and organizational ability with an eye for “what-ifs”.
  • Ability to research, define and drive a business plan for a new market opportunity.
  • Ability to leverage a diverse set of people, opinions, and backgrounds to produce better results.
  • Ability to listen and learn, and prove or disprove assumptions with data.
  • Ability to roll up sleeves and do what needs doing.


Nicopure Labs, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.


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