Nicopure Labs

  • Director of E-Commerce

    Job Locations US-FL-Trinity
    Posted Date 2 months ago(4/13/2018 9:49 AM)
    # of Openings
  • Overview

    Who is Nicopure Labs?

    Nicopure Labs is the manufacturer of the industry-leading HALO & EVO e-Liquid brands. Our vision is to be the thought-leader and the very best in the vaping industry by providing consistent, quality, and great-tasting American-made e-liquids. So how do we get there? By delivering premium value to every consumer, business partner, employee and maintaining the highest standards in all aspects of our business, while promoting tobacco harm reduction.


    At Nicopure, inspiration and collaboration combine and take shape to become products we create. We are proud of more than 10 years of history, our roots and heritage while steadily aspiring to rise up to new horizons, develop and grow our brand and team of talented individuals further. Working for Nicopure means being part of an international, dynamic and passionate group of people, multi-lingual, multi-channel and multi-category.


    We are as diverse as the environment we operate in, stretching all the way from our origins in the Vaping industry to establish a movement of Saving One Billion Lives. We believe that passion drives performance and that perfection comes from always giving your best. We care about the little things while thinking big.


    What does Nicopure Labs offer?

    Growth! Nicopure Labs is investing a tremendous amount of resources throughout our company, none more important than adding the right talent, that wants to grow with us. You will help us continue to spearhead this brand new and exciting industry for generations to come.


    What are we looking for?

    The Director, E-Commerce will contribute to Nicopure’s success by serving as a key business partner to the Chief Growth and Marketing Officer, collaborating with cross-functional business leaders, and providing direction and leadership for the E-Commerce strategy and business planning. The Director, E-Commerce is critical to the Nicopure growth plan and is responsible for driving the development and execution of the overall E-Commerce strategy including the online demand generation, website customer experience and engagement, web analytics, and customer service.


    The ideal candidate will possess prior experience in the CPG category and within a rapid-growth company focused on D2C business. Additionally, they will possess strong vendor relations, project management, communication and analytical skills, as well as experience working for a data-driven, multi-channel, direct-to-consumer e-commerce retailer. Also, this candidate will be able to identify key trends across the global landscape to connect with key consumers segments to promote brand loyalty and grow the businesses with respect to digital connectivity, community and brand authenticity to deliver on an integrated B2B/B2C consumer experience. 


    What else will you be doing?

    • Provide inspirational leadership and direction to direct report team and ensure the continued development and management of a professional and efficient organization.
    • Cultivate strong and transparent working relationships across the organization, ensuring open communication about the measurement of financial, programmatic and impact performance against stated milestones and goals.
    • Lead team in alignment with the Company’s short and long-term goals and strategic plan.
    • Clearly identify a strategy for execution in alignment with a long-range plan and strategic priorities to drive revenue and increase market share developing strategic and operational plans for the team, managing execution, and measuring and delivering results
    • Full P&L responsibility of E-Commerce business
    • Responsible for developing entire e-commerce budget including annual budgets, ROI, member and customer growth, and other appropriate metrics.
    • Ongoing analyzing and evaluation of the effectiveness of Global websites sales, methods, costs and results
    • Leverage customer insight and constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend strategies and tactics
    • Driving customer acquisition and topline growth through SEM, SEO, affiliate marketing, and display retargeting focusing on revenue goals and all the while being value and mission-driven
    • Lead analytics team to understand user behavior across all digital channels to help improve site engagement and increase conversion of key metrics
    • Work closely with brand marketing team on website content generation in telling the brand story and maximize return through testing, site optimization, and improving the online customer experience
    • Provide best in class customer care operation through both internal team and external vendors
    • Direct E-Commerce strategy across all products and online assets in support of overall business growth and revenue targets; oversight of daily web operations, seasonal e-commerce strategies to ensure all projects support the brand strategy and contribute to the growth
    • Deliver inspiring brand content in addition to a premium merchandised product domain to optimize e-commerce business
    • Own user experience, monitor performance and propose continuous improvements in key metrics such as traffic, conversion, order value, returns, and cancellations
    • Identify and recommend emerging trends and advancements in web technologies in order to drive new business opportunities that focus on ROI
    • Oversee the planning and development of site production calendar and ensure all cross-functional deliverables are met in accordance with assigned deadlines
    • Analyze trends in customer service call outs and implement improvement to address common issues; collaborate with customer service, fraud and logistics to ensure a best-in-class experience
    • Ensure the enterprise delivers on its financial plans (sales, margin, contribution, inventory turns) through online purchase


    Who is the ideal candidate?

    • 8+ years of successful leadership experience in a complex, multi-brand, multi-channel global environment. This must include experience in the fast-paced, high growth CPG branded product industry
    • Must have experience as a manager who can properly influence people, process, and technology in a manner that delivers results and enriches the company’s culture and overall sales team performance
    • Must have a successful track record of leadership and the ability to attract, develop and retain world-class talent
    • Must be a consummate team player, putting others before self, and actively engage stakeholders at all levels
    • Must be customer focused, both internal and external to the Company
    • Must be an outstanding servant leader, with excellent interpersonal and communications skills
    • Must be business savvy and have the ability to grasp the business model and strategic plans of the enterprise
    • Must be highly adept and capable of building and maintaining trusting partnerships and relationships across the board with business unit leadership as well as with the company’s external consumer, wholesale, retail and cross-functional partners
    • Must be willing to roll up sleeves and lead by example


    Nicopure Labs, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.


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